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Much like the Valkyrie princess #Valhala, Artax was a toy aimed at girls from the Dominion range. However, after his initial flop, Zlatar Toys decided to equip him with armor and put him back on sale for boys, rebranding him as the “Steed of Knight Geralt”. This marketing turnaround has got the company back on its feet and has created renewed interest in its Dominion flagship range.
- Analysis of the release of figurine n°11 from the Dominion range.